Portfolio Assurance / Austin, TX
Your entire digital portfolio. Audited, scored and prioritized.
Independent specialists continuously audit every part of your digital presence: paid media, Local Services Ads, SEO, AI search, website, social and compliance. The findings combine into one clear view of what's working, what isn't and what to do next.
Paid Advertising
Local Search
SEO
AI Visibility
Website Performance
Social Media
Reputation
Lead Conversion
Procedural Compliance
Paid Advertising
Local Search
SEO
AI Visibility
Website Performance
Social Media
Reputation
Lead Conversion
Procedural Compliance
How It Works
From evidence to action.
Dashboards display data. This system audits it, scores it and hands your team a ranked plan. A continuously operating intelligence and assurance layer across the entire portfolio.
01
Connect
Every platform, brand and location, plugged in. Read-only by design.
02
Audit
Specialists run defined methodologies and return evidence.
03
Prioritize
Findings become scores, risks and opportunities, ranked by impact.
04
Verify
After the fix, the evidence gets rechecked against the baseline.
The Principle
Point Dume diagnoses. You choose who implements: your team, your agency, or ours. Point Dume verifies.
What you get
Know where you stand
- Portfolio health scores
- Brand and location comparisons
- Baseline performance metrics
Know what to do
- Critical risks and growth opportunities
- Prioritized recommendations
- 30/60/90-day action plans
Know it worked
- Verification results
- Improvement from baseline
- Conservative to upside ROI scenarios
Service Model
From diagnosis to verified improvement.
Start with an independent diagnostic. Then choose how much support you need. Execution stays with your teams and partners, and every provider remains replaceable.
01
Portfolio Diagnostic
A point-in-time baseline of every agreed brand, location and connected surface.
02
Diagnostic + Action Plan
The baseline plus ranked recommendations, ownership, a 30/60/90 plan and ROI scenarios.
03
Remediation Support
Your team, your agency, LeadWise or a vetted specialist does the work. Point Dume verifies it.
04
Continuous Assurance
Scheduled re-audits, change detection, resolution tracking and executive reporting.
Audit is the starting point. Verified improvement is the outcome.
The System
One ecosystem. Three roles.
512 Laboratories develops and operates the assurance infrastructure. Each role is distinct, and together they close the loop from finding to verified fix.
The Intelligence Platform
The portfolio intelligence and digital assurance platform.
01
Orchestration
Every specialist. One system.
Point Dume connects the specialist auditors, runs them on schedule across every brand and location, and holds every finding in one place.
Intelligence
Portfolio health, scored.
Findings become health scores, brand and location comparisons, risk registers and opportunity pipelines that corporate teams can act on.
Verification
Diagnose, then verify the fix.
Every issue is ranked by impact, and once the work is done, Point Dume independently rechecks the evidence to confirm it.
The Google Specialist
Google access, verification, compliance, monitoring and escalation. Standalone, or as the Google specialist inside Point Dume.
02
Verification
Get through it the first time.
Google's verification requirements are opaque, high-stakes and unforgiving. Westward guides businesses through every step until approved, catching failures before they reach Google.
Escalation
Suspended? We get you back.
When a Google account goes down, every day offline costs real money. Westward resolves issues faster than any support queue using escalation logic most agencies don't know exists.
Monitoring
Always on. Never reactive.
Continuous account health surveillance across every managed account. Compliance drift, verification expiry and ranking signals get caught before they become enforcement actions.
The Operating and Remediation Partner
LeadWise HQ
The first operating company on the 512 Laboratories infrastructure. LeadWise contributes LSA, Google Business Profile and local advertising expertise, and can implement relevant recommendations when findings need hands. One option among several, never a requirement.
leadwisehq.com →
Use Cases
Built for portfolio operators.
Point Dume strengthens the teams already responsible for performance: an independent layer for finding blind spots, prioritizing work and verifying outcomes.
PE-backed consolidators
Baseline every acquisition, compare performance across the platform, and hand operating partners a ranked list of value-creation moves with ROI scenarios attached.
Franchise platforms
See every franchisee's digital health without touching individual accounts. Catch the location going dark before the royalty report does.
Multi-location brands
One continuous audit across every market and surface, so corporate marketing runs on evidence instead of anecdotes from the field.
Agencies and MSPs
Give every client a consistent assurance layer without hiring an analyst per channel. Execution stays inside the agency.