Getting verified on Google is hard. Staying verified is harder. And when something breaks, most businesses are completely on their own. Westward handles verification, continuous monitoring, and escalation — so your account stays active and your leads keep coming.
A business that loses LSA verification loses its primary source of inbound leads — often overnight, often with no explanation. A plumber, an electrician, a law firm. It doesn't matter the vertical. When Google turns the spigot off, revenue stops.
Enforcement is automated and opaque. There is no phone number. There is no escalation path for most advertisers. Businesses file tickets, wait two weeks, and hope. Most don't know what they did wrong or how to fix it.
Westward was built by people who spent years inside Google managing exactly this. They know how the system actually works — and they built the tools to navigate it.
Westward covers the full lifecycle — getting verified, staying compliant while you're active, and recovering fast when something breaks.
Get through Google's verification process the first time. We know what they actually want — not what the help center says.
Every document package goes through our certification process before it touches Google's system. If something is wrong — wrong format, missing license, mismatched address — it fails here, privately, while there's still time to fix it. Google never sees the gap.
We walk every business through each requirement specific to their vertical, category, and region. Document preparation, sequencing, submission, follow-up, and resubmission if needed — until the account is verified and active.
License renewals, background recheck cycles, policy changes — verification is ongoing compliance, not a one-time event. Westward tracks currency across every requirement and handles re-verification before anything lapses.
When a Google account goes down, we get it back. Faster than any support queue. Built on insider escalation logic most agencies don't know exists.
The instant an account goes down, Westward classifies the issue and routes it through the fastest available resolution pathway. No waiting for business hours. No ticket queue. Every hour offline costs revenue — resolution starts immediately.
The founding team spent years inside Google's LSA platform — as product managers, engineers, and escalation leads. That means knowing which escalation paths actually work, what documentation Google needs to reverse a decision, and where most agencies get stuck and give up.
We own the case entirely. Documentation, submission, follow-up, and status tracking — the business stays informed at every step. Once the account is back, we do a post-mortem so the same issue doesn't resurface.
Always-on account health surveillance. We catch the problems that become suspensions — before the platform does.
Google's enforcement is automated and never sleeps. Westward's monitoring layer runs continuously — tracking verification currency, compliance signals, ranking health, and policy changes — so issues get caught in hours, not after a client calls to say their ads stopped running.
Most Google suspensions don't happen without warning signals. Verification expiry, license gaps, responsiveness drops, profile incompleteness — Westward detects these upstream and triggers remediation before they escalate into a full enforcement action.
For agencies and multi-location operators, manual monitoring across dozens or hundreds of Google accounts isn't feasible. Westward centralizes account health across every CID in your portfolio — surfacing what needs attention without overwhelming you with noise.
The verification problem isn't unique to Google. Every major platform has opaque onboarding, aggressive algorithmic enforcement, and no meaningful support path. We solve it for Google today — and expand from there.
Active clients, live cases, and six and a half years of inside operational knowledge. The deepest Google platform expertise available anywhere.
Automated monitoring, AI-assisted appeal drafting, and real-time account health scoring across all three Google surfaces.
Driver and courier verification and reactivation — where a failed background check can end someone's income overnight with no appeal path.
Amazon, Airbnb, YouTube — every major platform where account access is the business and losing it isn't recoverable without expert help.
Platform verification requirements are not getting simpler. Every new regulatory layer, every new advertiser identity check, every new trust and safety update is another gate operators have to navigate — and another moment where they can fail alone.
Platforms have every incentive to make verification more rigorous. They have no incentive to make it easier to pass. The gap between what platforms require and what businesses can navigate on their own grows every year.
The infrastructure built for Google — the verification guidance, the escalation logic, the case management — transfers to every new platform with surface-specific configuration. Each platform we add strengthens the whole system.
Westward grows as the platform economy grows. More platforms, more gates, more operators who depend on access they can't afford to lose — and no one else building the tools to protect it.
We're working Google verification and escalation cases today through LeadWise HQ. Westward as a standalone product is in development — join the early access list now.