Audit every connected brand, location, channel and procedural requirement, then know exactly what needs attention first. Read-only by design. Execution stays with your teams and trusted partners.
Performance data is fragmented across platforms, agencies, business units and local accounts. Each team reports differently, deficiencies are found reactively, and leadership receives long recommendation lists with no reliable way to determine what matters most.
Point Dume creates one evidence-backed assurance layer across the agreed portfolio scope: every finding scored, ranked and independently verified once the work is done.
Point Dume connects read-only to your platforms, runs specialist auditors on every surface, consolidates the evidence and verifies that fixes actually happened.
One normalized assessment across every connected surface.
Portfolio health scoring, brand comparisons and location rankings built from evidence, with data-quality scoring so you know what the numbers rest on.
Channel diagnostics across all nine surfaces flag critical risks and growth opportunities the field never reports up.
Every finding carries its source, timestamp, severity and confidence. Material or ambiguous findings can be human-validated before they become recommendations.
Know what needs attention first, and why.
Findings are ranked by impact, urgency, confidence and effort, so a 200-location portfolio produces a queue your team can actually work.
Business-impact estimation connects each finding to spend, leads or revenue at stake, with suggested ownership and dependencies attached.
Priorities roll into a sequenced action plan with baseline metrics, so progress is measurable from day one.
Findings become accountable work, with any provider.
Each finding can be assigned to internal teams, existing agencies, LeadWise or vetted specialists. Execution never locks into one provider.
Every assignment carries status tracking, due dates, accepted limitations and escalation paths, visible to leadership at all times.
Point Dume holds the evidence and the history regardless of who does the work, so providers stay replaceable and accountability stays constant.
Verify improvement. Detect new risk.
After implementation, Point Dume rechecks the evidence to confirm the issue is resolved, and keeps checking that it stays resolved.
Recurring audits, change detection and compliance monitoring surface new risks on a defined cadence across the portfolio.
Performance is compared against the original baseline, with conservative, expected and upside ROI scenarios updated as results come in. Scenarios are projections, never guarantees.
One specialist auditor per surface. Defined methodology, supporting evidence, structured findings. Westward serves as the Google specialist.
Point Dume is for the teams accountable for performance across many brands and locations, an independent layer that strengthens the people already doing the work.
Baseline every acquisition, compare performance across the platform, and hand operating partners a ranked list of value-creation moves with ROI scenarios attached.
See every franchisee's digital health across every surface without touching individual accounts. Catch the location going dark before the royalty report does.
One continuous audit across every market and surface, so corporate decisions run on evidence instead of anecdotes from the field.
Give every client a consistent assurance layer without hiring an analyst per channel. Findings strengthen quality control and retention while execution stays inside the agency.
Define the scope, connect the available data and establish an evidence-backed baseline before committing to anything broader. Point Dume is in active development with a small group of design partners shaping the product.