Franchise corporate teams are responsible for every location's performance — but they have no real visibility into what's actually happening at the local advertising level. A location can go dark for weeks before anyone notices.
LSA accounts get suspended, verifications lapse, rankings drop. Franchisees don't report it. Corporate doesn't see it. And every day it sits unresolved is revenue the brand will never get back.
Point Dume is the command layer that gives corporate the view they've never had — across every location, in real time, without adding headcount.
Point Dume sits above your individual location accounts and gives corporate a single, intelligent view of the entire portfolio.
Every location. Every status. One screen.
Point Dume aggregates LSA account status, verification currency, ranking signals, and lead flow across your entire franchise network — updated continuously, not in weekly reports.
Every location gets a health score based on verification status, ranking position, responsiveness, and compliance signals. Corporate sees the full distribution at a glance and drills into any location that's underperforming.
When a location's LSA account is suspended, suppressed, or at risk, Point Dume flags it immediately — before the franchisee notices, before leads stop, and while there's still time to fix it fast.
Verification and compliance tracked across every market, automatically.
Background check expiry, license renewals, insurance filings — Point Dume tracks every verification requirement across every location and alerts corporate before anything lapses. Integrated with Westward for immediate resolution when issues arise.
Franchise corporate can set portfolio-wide compliance thresholds — minimum health scores, required verification status, photo and profile completeness — and see which locations meet them and which don't, across every market simultaneously.
Weekly portfolio performance summaries, location-level compliance scores, and market-by-market comparisons — all generated automatically and delivered without manual compilation or agency involvement.
When a location goes down, corporate and Westward act together — immediately.
When Point Dume detects a location account going dark, it triggers Westward's escalation engine automatically. Corporate sees the issue. The resolution starts. No manual handoff, no support ticket, no waiting.
Not all locations are equal. The escalation bridge routes issues by revenue impact — so your highest-performing markets get resolved first, and corporate always knows the status of every active case across the portfolio.
The combination of Point Dume's detection and Westward's resolution infrastructure means the average time from a location going dark to coming back online drops dramatically. Corporate never has to chase a franchisee or file a Google ticket.
Point Dume is for the corporate side of the franchise equation — the people accountable for performance across the whole network, not just one location.
Home services, legal, healthcare, fitness — any franchise brand running LSA across a network of locations. Point Dume gives corporate the visibility they need to hold franchisees accountable and protect brand-level performance.
PE-backed operators managing acquired location portfolios need standardized reporting and performance visibility from day one. Point Dume is the infrastructure layer that makes multi-location LSA management scalable without adding headcount.
Agencies managing LSA across large franchise accounts can use Point Dume as white-labeled portfolio intelligence — giving their clients a corporate-level view while the agency operates the underlying accounts.
Point Dume is in active development. We're building with a small group of franchise brands and PE operators who want to shape the product. If that's you, reach out now.